Wednesday, April 7, 2010
It was reported by CNN.com last Thursday, March 25, that Lady Gaga is the first music artist to reach one billion online video views. If this seems like a completely ludicrous number, here are some statistics to break it down a bit:
Three Lady Gaga music videos, "Poker Face," "Just Dance," and "Bad Romance," have each amassed close to or over 300 million views each on the Internet. It's clear with this kind of upward trajectory, Lady Gaga won't be slowing down any time soon, according to this CNN article.
With these and several other music videos under her belt, Gaga is credited with reviving the barely breathing music video industry. Since MTV has become mostly reality-show based, video lovers can get their kicks on YouTube or VEVO. Her latest, "Telephone" featuring Beyoncé, caused a stir that no video has in quite a long time, with its strong sexual and violent nature.
What's more, the CNN article also states that nearly 25 percent of VEVO users visit the site only to see Lady Gaga. If that isn't star power, I don't know what is.
For now Gaga holds the only spot in the one billion views club, but with Soulja Boy and the saga close behind, she may not be alone for long. She's controversial, and knows how to get the world's attention, which has made her as big as she is. The widespread curiosity of what she'll do next is sure to keep her at the top of the public's media mindset for the foreseeable future.
Posted by Rebecca Koons at 6:01 PM