Monday, April 19, 2010

Thinking 'Bout Hanson

The three brothers from Tulsa known as Hanson have progressed significantly from their 1997 debut Middle of Nowhere. On June 8, the trio will release its fifth full-length studio album, Shout it Out.

This new album features the single "Thinking 'Bout Somethin'," whose music video has made a huge splash on MySpace since its release on April 14. The music video is an homage to the classic film The Blues Brothers, and a musical tribute to the '50s and '60s rock 'n' roll they grew up with and were inspired by.

Thinking 'Bout Somethin'

HANSON | MySpace Music Videos

Much of the hype for "Thinking 'Bout Somethin'" has been generated by drummer Zac Hanson, who has used Twitter and Facebook to spread the word. In order to get more people watching the video, he set up a contest: 250,000 views by April 16 would secure one re-tweeter with a Shout it Out painting. The goal was met within 45 hours, and the video has since reached over 740,000 views.

Hanson is a band that likes to maintain close communication with its fans, and this aggressive use of social networking to increase publicity for their new music has been incredibly successful, and proves that Hanson still has a significantly large, strong fan base all over the world.

Since the video's release, Hanson has secured performance spots on "The Today Show" and "The late Show with David Letterman." Whether this is partly due to the band's clever use of social networking sites is unknown, but is certainly a possibility. Regardless, it's quite a testament to the power of the Internet to spread the word about new music.

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